Start, Build, and Grow a Thriving Lash Business
Your Lash Course Taught You to Isolate, Dip and Place... NOW It's Time to Learn How to Really Make Money with Your Artistry and Skill and GET MORE CLIENTS!
Get the step by step know how and knowledge of how to take a skill and turn it into a business that brings you more FREEDOM. Freedom with your TIME and freedom with your MONEY!
Running a Lash Business Is a COMPLETELY Different Skill Set Than Being a Lash Artist
Learn the necessary skills to own, operate and MARKET a PROFITABLE lash business and become the confident entrepreneur you know you're capable of.
Have you ever thought...
I live in a saturated market...
there are so many lash artists here it’s impossible to charge a premium price!
My competition is SO much better than me...
and they charge $50 so I can't possibly charge more than that. People just won't pay that.
I keep discounting or doing FREE services...
because I'm afraid if I don't, I'll lose them!
I can't raise my prices...
I just know my clients won't pay more for my services.
What if it didn't have to be that way?
- What if there was a way to STOP competing on price?
- What if you could STOP cancellations, no-shows, refund requests and those annoying "fill" appointments when it really should be a full set?
- What if you felt confident in your ability to generate clients into your business at ANY price point and at ANY time you needed them?
You can CHOOSE a better way. I know you’re committed to running a successful lash business and it is absolutely possible for you. You just need a little help to make it a reality and that’s where The Lashpreneur Society comes in.
"Do you believe in Tara? I never imagined being so close to a 6-figure income being a lash artist! In 2018 I did $95,299! I canât wait to double that in 2019 having my mom working with me now and teaching! Girls, work hard ! Itâs possible â¤ď¸ When I first started with the Lashpreneur Society I was at $45K! Ok?! Ok! "
Manuela Ramirez
@lashinternacional
Why You Can NO LONGER AFFORD to Ignore the Business Side of Lashing
Glad Lash Study of Lash Industry Averages
â 48% of Lash Artists Earn $20,000/year USD or less
â42% of Lash Artists Charge $61-$120 per full set of lashes
The Lashpreneur Society Survey of Member Averages
â 46% earn $2,000/month with 33% earning $4,000 or more a month
â 62% charge $150 or more for a full set of lashes
Are you ready to make this year YOUR BEST YEAR EVER?
What You'll Learn Inside The Complete Step-by-Step Success Path Trainings
The SUCCESS PATH Module #1: START
This training is more than just how to start your lash business, this goes over the fundamentals of running a business that most lash business owners skip or arenât even aware they need when starting their business. The key focus on this level is to get you working in your lash business full time AND having systems and processes in place to create a solid business foundation to grow on. We go over the many hats you wear as a new business owner and the basics of what you need to understand to set your business up for success.
- The Entrepreneur Hat: If You Master Your Mind, You Master Your Business
- The Design Team Hat: Develop a Brand Identity and Experience
- The Tech Department Hat: Website must-haves and options to get a website up and running asap
- The Financial Department Hat: Discovering your break-even pricing cause nobody likes working for free AND knowing what you're working towards with establishing your goal income
- The Office Manager Hat: Lashpreneur recommended equipment, supplies, and necessary systems and processes to have in place to be able to grow your business smoothly
- The Security Team Hat: Setting healthy business boundaries and must-have policies and client waivers to avoid negative reviews, refunds, and those oh so fun "Client Firing" confrontations
- The Legal Team Hat: The legal stuff to protect your @$$ from going out of business and my go-to legal resources (yes, the oh so glamorous side of running a business!)
- The Accounting Department Hat: Understanding a Profit and Loss Statement and how to track the health of your business and know whether you're ACTUALLY making money.
The SUCCESS PATH Module #2: BUILD
Building your lash business is all about getting clients into your business! But not just any clients. Getting clients in the door is not enough to build a business and a life you love. The key focus on this level is to get you fully booked with the RIGHT types of clients you love, who value and appreciate the results you get for them and PAY FULL PRICE! Can I get an amen?!?
***THIS IS OUR MEMBER'S FAVORITE MODULE!***
- Mastering your MFC: This module takes you through identifying who your Most Favorite Client (MFC) is and using her as your inspiration for all marketing moving forward so there’s clarity and purpose to your marketing from here on out!
- Mastering Your USP: We focus on identifying your unique strengths and experiences so that your competition becomes irrelevant and your MFC connects with you and the value you provide her with your Unique Selling Point (USP)
- Mastering Your Website: No marketing plan is complete without having a clear, professional looking website that attracts the right type of client and repels the wrong type of clients (buh-bye Grouponers!). Learn how to utilize your website to be a client converting machine that works for you 24/7
- Master Your Word of Mouth: The #1 way to get new, FULL PRICE paying clients is by creating a network of other business owners and clients who rave to their friends about you and your services! We teach you how to create authentic partnerships and get those referrals working for you! Who doesn't love free marketing?!?
- Mastering Your ‘Gram Game: We emphasize “Profitability over Popularity” in this module to ensure you know how to strategically use Instagram to grow the right following and how to provide tons of relevant value to those followers and never say “I don’t know what to post!” again!
***Plus we teach you how to TAKE AND EDIT YOUR LASH PHOTOS to be Totally Instagram-worthy!!!
-
Retain and Retention: How to get your clients the results they want and keep them coming back month after month.
The SUCCESS PATH Module #3: GROW
Once you've made it to this module, you should now be close to or already fully booked and in high demand. You have reached a pivotal milestone in your Lashpreneur journey and are finding it more and more challenging to squeeze clients in. You are receiving regular new leads into your business and are making your initial goal income. Now what? The key focus on this module is to not just make a job for yourself but create a business and life that you love and go from fully booked to beyond!
- Working Smarter: You’ve just knocked one goal out of the park, now it’s time to check back in with WHY you got into business in the first place and ensure you’re still moving your business in the direction of growing a business and a life that you love.
- Master Lash Artist: It’s time to start refining your skill and learning more about your craft and artistry now that the business is running smoothly and profitably. This may include starting to mentor other lash artists.
- What’s Next?: This is where you get to choose your own adventure of what’s next! The beauty about our industry is that it’s still in its infancy and it’s up to you to dream big about what the next step is for you in your lash career:
- Do you want to educate and mentor other lash artists?
- Do you want to develop a product or product line?
- Do you want to bring on staff and have a small (or BIG) team to work with you?
- Do you want to bring on booth renters and increase your earnings without the responsibility of staff?
- Do you want to be an influencer or create something that doesn’t exist in our industry?
Confidence in Running Your Lash Business is as Easy as 1... 2... LEAP!
Here's a Sneak Peek of What's Waiting for You Inside The Society!
Meet The Lashpreneur
Business Coach Tara Walsh
Tara is a Licensed Esthetician and Master Lash Artist turned Entrepreneur. But before ever finding her true joy and passion for lash artistry, she spent 8 years working in the corporate world in Sales, Marketing, and New Business Development. In 2016 she branched out to combine her love for lashes, business bad-assery and empowering women to create The Lashpreneur to help lash artists start, build and grow a thriving lash business on their own terms as she had done so in record time after investing in business coaching herself. She knew other lash artists so desperately needed business guidance and mentorship to take their lash businesses from a side hustle to a full-fledged, money-making career, so she followed her calling and has fallen in love with coaching and empowering the hungry and driven women in this industry! She has a witty teaching style and unique, no BS approach to running a lash business and has impacted 1000s of Lash Artists around the world and she hopes to have a significant impact on your lash business life too!
"Since working with Tara (according to square) my sales were up 195% from 2016 to 2017 and up 44% from 2017 to so far in 2018"
Anita Corder
@lashingnashville
Stop Surviving and Start THRIVING!
Doors will be closing soon!
"I hadn't been on my own for very long before starting The Lashpreneur Society. I had loads of previous experience in the beauty industry and even managing a salon, but I was lost when it came to marketing. (Since joining) I have re-worked my entire website and have already CRUSHED my 1st income goal and am onto working to maintain before moving onto my next! "
Danielle Fabrizio
@houseofwinksbeauty
"I have clients rebooking, my website is the đŠ, I have less complaints from underwhelmed clients because of my consultation, I don't have "specials" for my services anymore, I am getting referrals from current clients, I'm no longer blaming "bad glue", I am getting clients to book their retouches after each appt at a 50% success rate, I have more confidence as a business owner, My kids get more time & energy from me AND my income is more consistent and predictable!!! "
Whitney Pratt
@canyoufaceflirt
What is the Investment into The Lashpreneur Society?
The mistake most people make is they think the "do-it-yourself" route is cheaper. What they don't take into account is how slow and ineffective that can be!
Even worse...
...the costs associated with every mistake you make, every Groupon client you get into your business at an extremely high cost to you by way of a discount, every hour wasted on social media... YOU DESERVE BETTER, FASTER, AND EASIER SUCCESS THAN THAT!
Another lash course is not going to teach you how to make money at lashing. It's going to teach you how to get better at your skill.
If you're like me, you want to feel:
- In control of your BUSINESS.
- In control of your PRICE.
- In control of your SCHEDULE.
- In control of your FUTURE.
This is your chance to learn from the success of those who have gone before you and found the PATH TO SUCCESS so you can cut your learning curve down and get to that dream vision of your business THIS YEAR!
"Ok, Tara, so what exactly am I getting myself into?"
Well.
Let’s say that you decide to invest in your lash business today by joining The Lashpreneur Society.
Within the first month you will get:
The Lash Artist Success Path E-Course
($997 Value)
Monthly
Marketing Plan
($97 Value)
Our Member's Only Facebook Community
($197 Value)
2x Monthly
Coaching Calls
($297 each )
VIP 1:1 Coaching Opportunity Each Month
($1497 Value)
Plus up to $1000 in bonuses that we havenât even mentioned yet
(more on those later)!
Just adding up the value you will receive within just ONE MONTH of The Lashpreneur Society totals at least $4,085!!
"Wow, that’s a lot of value. But Tara, what is this all going to cost me?"
Have you even thought about..
What is the COST to you for NOT taking action and investing into your lash business today?
How much money are you leaving on the table each month?
Our Lashpreneur Society members report anywhere from 40% to 195% increase in their revenue within the first year of joining!
What would that kind of an increase mean for your business? What’s the dollar amount? Add that to the value.
(You can calculate what a 40% increase in your business would be by taking your last months total sales and multiplying it by 1.40. That would be your new monthly sales with a 40% increase.)
If you didn’t compete on pricing and charged what you are actually worth, what would that do for your business? What if you were charging $10-15 more per service than your competition for the same service. How much would that increase your sales each month?
If you were fully booked each month, what would that do? If a year from now, you were fully booked at your full price… how much would you be earning a month?
Add that to the money you’re leaving on the table by not runnning your business like a profitable business.
Because, here's the thing: Your time is greater than money.
You can always make more money, but you can’t make more time, it’s the only resource we don’t get more of! Your time has SIGNIFICANT value to it. What is your time worth to you?
What if you could get one extra hour a day with your family, with your kids?
What would one full hour of uninterrupted time spent with your loved ones be worth to you?
How about 5 hours a week? Assign a dollar amount per hour for that time.
How much time are you wasting on things that should be automated or outsourced or delegated so you can focus on the money generating activities like marketing and doing lashes?
What would another year of staying the same in your business do to you?
- Would you get burnt out?
- Would you be risking injury for pennies?
- Would you run out of money?
- Would you have to pick up another job?
- Would your be able to afford to keep your business open at your current rate?
We usually only open enrollment once or twice a year to The Lashpreneur Society. And our pricing is increasing the next time we open enrollment to the public. This is the last time to get locked in at the current pricing before we increase it for new members in 2020.
So how much is this investment today?
We could easily charge $5,000 for what is included in The Lashpreneur Society, because let’s face it, it's worth it to the growth of your lash business.
But no, it’s not $5000 or even $1000. Heck, it's not even $100.
You can join The Lashpreneur Society TODAY for only $49.
And it will only be $49/month for as long as you stay a member with your account in good standing.
I’ll even make it easier for you. If you want to just pay for a full year right now, we’ll throw in a couple of goodies to sweeten the deal.
With an annual membership plan you get:
2 months for free ($98 Value)
AND you'll get our newest course that has yet to be released to the public called "Dominating the DMs" so you can convert clients off of social media and into your business! ($97 Value)
That's Less than 1 New Client a Month!
The monthly membership is $49/month USD. To give you some perspective on your investment to consider, this program is solely created to teach you how to bring more money into your business. This is not like a lash course where you invest a lot of money and hope you get a return on your investment. If you get ONE single, amazing, full price paying client who continues to come back month after month for their fills off the information you learn from this program, that ONE CLIENT COVERS YOUR MEMBERSHIP. And if youâre still hesitantâŚit breaks down to be $1.63/day. Could you spend $1.63/day to learn more about running a thriving lash business? PRICES ARE INCREASING IN 2020! Get Grandfathered in to lock in this year's rate!
Join The Lashpreneur Society for Just $1!
$1 FOR FIRST 7 DAYS AND THEN
$49
PER MONTH
Pay As You Go Monthly
(all prices in USD)
The Lash Artist Success Path E-Course ($997 Value)
Monthly Marketing Plan ($97 value each)
Our Member's Only Facebook Community ($197 Value)
Weekly Coaching Calls ($297 each value)
VIP 1:1 Coaching Opportunity Each Month ($1497 value)
Plus up to $1000 in bonuses!
That's Access to $4000 worth of Lash Biz Goodness for One Low Monthly Cost!
***Cancellation request must be received no later than day 5 of your trial in order to not be billed the $49 for continuing your membership
PRICES WILL BE INCREASING IN 2020 - Lock in this rate NOW!
Risk Free!
It does neither of us any good if you're not getting the full benefit of this program. There's no contract or long term commitment.
If this membership is not everything you thought it would be, you're not satisfied with the trainings or if you ultimately decide running a lash business is not your dream, you may cancel your membership at ANY TIME.
No Questions Asked!
-Tara Walsh
"LADIES, I AM ONE DAY OF LASHING AWAY FROM HITTING $10K+ FOR AUGUST! Seriously, I am astounded as I work my monthly numbers over and over and over again...can this be true?!?!?! YES BABY IT IS TRUE!â"
Mandy Dwyer
Lash Artist
But There's More Bonuses!!
Here's what else is included with your membership!
Set Up for Success Office Hours
NEW!
(Calls valued at $297 each)
Total Value - $2376
We have seen just how much momentum lash artists get in their business when they hit the ground running in this program! And we are committed to getting you results as quick as possible...
So for the first time EVER, we will be walking you through our program for the first 4 weeks of your membership with TWICE A WEEK LIVE OFFICE HOURS.
You will have the chance to get coaching from Tara and her Team LIVE during these calls to help you where you're getting stuck, to keep you accountable for going thru the trainings, and give you access to the TOP Lashpreneurs in our industry to help guide you!
The Coaching
Ongoing Group and Individual Hot Seat Coaching Opportunities Every Single Month - Total Value: $2091/month
With WEEKLY Coaching Sessions, Hot Seat Coaching, Opportunities for FREE 1:1 Coaching with The Lashpreneur, Website and Social Media Critiques, and the Support of Tara & her Team of Lashpreneur Leaders & Coaches, you have a place to get REAL and USEFUL answers to your burning lash biz questions!
No need to stay stuck, stumped or fearful! You have lash biz experts available to walk you through the tough parts of running a business so you can keep moving forward!
OUR COACHING IS WHAT MAKES US SO UNIQUE AND DIFFERENT IN THIS INDUSTRY AS NOBODY ELSE COACHES LASH ARTISTS ON BUSINESS!
MONTHLY MARKETING PLANS
NEW!
Total Value - $197
Every single month we’ll be giving you a new marketing plan with a specific focus to help you not only be consistent with your marketing, but to continue to improve and stay on top of your marketing.
Each marketing plan includes:
- The top ways for you to maintain your consistency that month.
- A monthly focus or challenge for that month that the whole community will be participating in including focuses on different areas of marketing like social media, your website, strategic partnerships and in person marketing strategies.
- A sample marketing calendar for you to copy and paste.
- How to plan out your marketing for the month so you never draw a blank on what to do to get your business out there for the world to see!
CLAIM YOUR $1 TRIAL NOW
You'll be billed $1 now for the first 7 days, and then $49 on day 8 for your first month. (Please note, if you use Paypal then the $49 will be billed on day 7.) Not satisfied after 7 days? No problem! Just request cancellation no later than day 5 of your trial in order to not be billed the $49.
Now is Your Chance to Make This Year YOUR BEST YEAR EVER!
$1 FOR FIRST 7 DAYS AND THEN
$49
PER MONTH
Pay As You Go Monthly
(all prices in USD)
The Lash Artist Success Path E-Course ($997 Value)
Monthly Marketing Plan ($97 value each)
Our Member's Only Facebook Community ($197 Value)
Weekly Coaching Calls ($297 each value)
VIP 1:1 Coaching Opportunity Each Month ($1497 value)
Plus up to $1000 in bonuses!
That's Access to $4000 worth of Lash Biz Goodness for One Low Monthly Cost!
***Cancellation request must be received no later than day 5 of your trial in order to not be billed the $49.
PRICES INCREASE IN 2020 - Lock in this rate NOW!
Tara Walsh Has Been Featured In:
"Listening to Tara Walsh talking about accounting & I feel as if Iâm doing all the wrong things she mentioned .....co-mingling & of course (spend money that ainât mine & I think itâs mine đŠ) honestly this group is the best thing that has ever happened to me & my business. I learn so much everyday. How can my business not be successful after the lashpreneur society?"
Cristal Clarke
@ilashcity
"I remember setting my #1 goal for my monthly income and I remember thinking "Oh my gosh! Will I ever achieve that? That's crazy! How long is it gonna take?" And I reached that goal within 6 months... maybe less. And it was probably 9 months when I reached my 2nd goal income. So that was my biggest number as far as monthly income. So in less than a year, I need to set a #3 monthly income goal!"
Stephanie Madsen
@lashdlounge
Frequently Asked Questions
About The Lashpreneur Society
You Can Join The Society NOW
$1 FOR FIRST 7 DAYS AND THEN
$49
PER MONTH
Pay As You Go Monthly
(all prices in USD)
The Lash Artist Success Path E-Course ($997 Value)
Monthly Marketing Plan ($97 value each)
Our Member's Only Facebook Community ($197 Value)
Weekly Coaching Calls ($297 each value)
VIP 1:1 Coaching Opportunity Each Month ($1497 value)
Plus up to $1000 in bonuses!
That's Access to $4000 worth of Lash Biz Goodness for One Low Monthly Cost!
***Cancellation request must be received no later than day 5 of your trial in order to not be billed the $49.
PRICES WILL BE INCREASING IN 2020 - Lock in this rate NOW!
Are You In?
We're ready to help you transform your business AND your life!
